CASE STUDY
Accelerating sales for funded, early-stage startup
Situation
Startup was launching their first product in a highly competitive market.
They needed to sell at a premium price against established players offering lower prices.
What We Did
Understood product and key customer painpoints
Benchmarked competition and product offerings
Analyzed existing team capabilities and sales process
Worked with client to implement defined sales strategy in build-operate-transfer model
Extensive training and coaching of sales team to improve conversion efficiency and ROI on sales
Defined sales strategy to differentiate from competiton and command higher ASP's.
This included defining a:
Value-based selling approach to command premium pricing
Sales playbook based on customer personas
Organizational structure definition
Sales incentive modeling
Sales process definition
Sales team skill sets definition & hiring approach
1000% growth in conversions in 1st year.
Within 2 years of launch, purchase from customers in:
100+ locations in India
20+ international countries
Raised additional investor capital to scale
Results
What our client says
Funded EdTech startup with customers in 25+ countries
CEO
"Global Insight Advisory Network (GIAN) played a critical role in developing & implementing the go-to-market strategy for our flagship product as it entered new markets.
They helped us in multiple areas like building the sales & marketing engine, product roadmap/rollout strategy, talent hiring & development, and investor communication framework.
Their ability to build a strategic plan and work effectively with founders/leadership on metrics-driven execution is a key asset for any organization.
We are extremely happy with the efforts of GIAN & they provided extremely strategic & valuable insights to grow our business."
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