Offer Constructive Feedback, Tone Down Salesiness, and Dial Up Diplomacy Using the Passive Voice

Our publication on the use of passive voice to tone down salesiness, be more diplomatic, and sound more sensitive is published in one of Medium's leading publications - The Writing Cooperative.

The passive voice has gotten a bad rap in the past few years; writers and proofreading software alike frown upon its use. But the passive voice has its benefits when used wisely and not out of laziness.

Read the article here to learn the nuances of using it in your business communication with clients, end customers, and employees.

How to hire the right sales leader for your startup. Start by asking the right questions.

Photo by You X Ventures on Unsplash

"I can't seem to find the right sales leader for my startup."

"I hired someone with an impressive background but they just didn't work out."

- By Startup leaders everywhere.

How do you evaluate job candidates for sales leadership and see if they have the right skills and mindset for sales in a startup?

A sales leader in a startup faces many challenges. At minimum, they have to:

• persuade decision-makers at potential customer organizations without the weight of a big brand behind them to open doors,

• build and help nurture sales and channel partnerships, and

• hire and train sales teams to engage in value-based selling.

Read my insights based on real-world experience helping startups look beyond the CV to find the right fit.