CASE STUDY
Building customer trust through strategic content for Australian firm
Situation
B2B SaaS firm needed to grow customer trust in their platform ahead of GDPR regulations release.
They wanted to inform and educate their customers with easy-to-understand content while conveying the complexity and depth of work done. They had proactively invested on technology and processes surrounding data privacy and security - and received a reputed certification in the field.
What We Did
Deep dive into work done around GDPR and customer benefits
Target customer persona and sales cycle analysis
Competitive benchmarking
Executed content campaign which included creating a series of blogs and thought leadership ebooks
Designed overarching campaign message addressing key customer concerns
Defined detailed content plan & playbook to emphasize campaign message
Recommended plan for broader distribution of content
Client was able to communicate their product as a premium product offering a trusted and safe environment with respect to customer data and privacy
Results
What our client says
Leading B2B SaaS company serving clients across the USA, Australia, and Europe
CTO
"Global Insight Advisory Network was instrumental in setting our technical content strategy and also in kickstarting content generation around it.
This helped us position ourselves as the leaders in our space for the work we had done around security and privacy - always a difficult thing to communicate effectively!
I highly recommend getting in touch with them for your content strategy."
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