CASE STUDY
Communicating business impact of deep tech for US-based firm
Situation
Data Science Team for venture-funded US-based firm needed to highlight business impact of initiatives to senior global leaders.
The team needed to make busy C-Suite executives pay attention to the benefits of their deep tech innovations.
What We Did
Analyzed tech product portfolio & upcoming pipeline
Identified key stakeholders and communication channels
Developed content strategy & outreach plan
Successfuly executed content outreach plan
Positioned business impact of complex tech products to a business audience
Used easy-to-understand analogies from day-to-day life to explain complex concepts
Content plan presented to senior leadership in the form of:
Newletters
Video Teasers
Email Teasers
Blogs
Data Science team received:
Increased engagement and interest from C-Suite on data science initiatives
Key stakeholder alignment and on upcoming projects
Budget allocations as required
Results
What our client says
US-based, venture-funded healthcare startup
CTO
"It is a pleasure to work with Global Insight Advisory Network.
Their lucid articles and newsletters have helped the Data Science team to communicate their technical work and concepts clearly and effectively to all stakeholders.
They are proactive, flexible, and creative in their work. Overall, an excellent communication solution provider."
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