CASE STUDY
Digital strategy and roadmap for manufacturing firm
Situation
Traditional manufacturer wanted to diversify sales channels & leverage India's e-commerce boom.
They faced issues like delayed payments with their existing distributor-only model.
What We Did
Analyzed existing business model, product lines and unit economics
Mapped competitive landscape
Evaluated unmet market and customer needs
Presented detailed budget and execution plan which included:
Marketing budgets to scale digital
Customer Acquisition Costs & Life Time Value (LTV) scenario modelling
Headcount costs to support digital expansion
Infrastructure investments required
Built digital strategy and roadmap which included:
Digital objectives for the next 2 years
Key digital distribution channels
Process revamps in current business model
Organizational skill sets required to grow digital sales
The manufacturer began using our digital roadmap to drive digital sales.
Results
What our client says
Indian textile manufacturer
Managing Director
"We have worked with Global Insight Advisory Network on multiple occasions. We used them for market opportunity assessment and to help us define our growth strategy.
We find them to be thorough professionals who deliver in-depth analysis and alternate solutions that are practical, and on time!"
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