CASE STUDY
Growing brand awareness for venture-funded startup
Situation
After the 1st round of funding, this early-stage B2B startup needed to grow brand awareness with potential customers to help reduce B2B sales cycles.
The client also wanted to position themselves as thought leaders in their space to set the stage for future funding with investors.
What We Did
Getting to 'yes' in B2B means identifying and addressing specific customer pain points with real-world insights and solutions.
Conducted market and competitive research
Identified key target buyer personas.
Executed editorial calendar in brand voice
Developed focused content outreach strategy including:
Brand voice
Brand Messaging
SEO keyword research
Client grew brand awareness, momentum, and organic engagement with:
Website blogs
Medium publications
Linkedin
PR articles
Results
What our client says
Funded EdTech startup with customers in 25+ countries
CEO
"Global Insight Advisory Network (GIAN) played a critical role in developing & implementing the go-to-market strategy for our flagship product as it entered new markets.
They helped us in multiple areas like building the sales & marketing engine, product roadmap/rollout strategy, talent hiring & development, and investor communication framework.
Their ability to build a strategic plan and work effectively with founders/leadership on metrics-driven execution is a key asset for any organization.
We are extremely happy with the efforts of GIAN & they provided extremely strategic & valuable insights to grow our business."
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