CASE STUDY
Growth strategy for early-stage, venture-funded IoT startup
Situation
With an initial MVP completed, early stage startup was looking to develop a 2 year business plan to accelerate growth.
They wanted to also model potential investment requirements with various growth scenarios as they were looking to raise capital from external investors.
What We Did
Researched and evaluated target market, potential competition and product value propostion
Analyzed existing sales channels & sales model
Conducted sensitivity analysis to understand cash-flow impact based on growth scenarios
Created pitch deck with 2-year growth objectives and highlighted milestone wins till date
Built a 2-year business plan and go-to market strategy.
This included:
Marketing investments for lead generation from key digital and non-digital channel investments
Sales investments required based on city-wise scaling approach
Infrastructure investments
Startup has scaled to multiple cities across India
>$2MM in investments from strategic investors over the years
Results
What our client says
Award-winning, venture-funded IoT startup
CEO
"We worked with Venkatesh from Global Insight Advisory Network during the very early stages of our company.
He helped us significantly with developing our growth strategy, value proposition definition, and identifying areas of focus and investment. This was key for us to establish a robust platform for growth.
I highly recommend them for any start-up that is looking for ways to rapidly scale their business."
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