CASE STUDY
Improving sales conversions with sales collateral for funded startup
Situation
Client had a seasonal product and was looking to acquire more leads and improve conversion efficiency during the peak season.
Client needed to make it easier for the sales team to talk about the product value proposition in a competitive market and establish trust with customers.
What We Did
Worked with the client to:
Analyze buyer personas
Plot the different stages of the buyer journey
Collate typical questions asked by buyer personas
Executed sales collateral plan which included creating all of the below:
Blogs
PR Articles
Thought Leadership e-books
Sales Scripts
Sales Presentations
Created a detailed sales collateral plan based on different stages of the buyer journey:
Awareness Stage - to get potential prospects started on the buyer journey
Consideration Stage - to get potential prospects to clearly understand the value of the clients products & services
Decision Stage - to build trust and improve final conversion
40% improvement in sales conversions for targeted product line through implemented sales collateral
Results
What our client says
Funded EdTech startup with customers in 25+ countries
CEO
"Global Insight Advisory Network (GIAN) played a critical role in developing & implementing the go-to-market strategy for our flagship product as it entered new markets.
They helped us in multiple areas like building the sales & marketing engine, product roadmap/rollout strategy, talent hiring & development, and investor communication framework.
Their ability to build a strategic plan and work effectively with founders/leadership on metrics-driven execution is a key asset for any organization.
We are extremely happy with the efforts of GIAN & they provided extremely strategic & valuable insights to grow our business."
View more case studies
