CASE STUDY
Increasing customer engagement for US-based B2B firm
Situation
B2B consulting firm needed to raise brand awareness with target customer base.
Client needed to engage strategic target customers and reduce B2B sales cycle.
What We Did
Defined primary and secondary audiences
Conducted extensive market research to understand customer challenges, and barriers to entry
Conducted competitive benchmarking
Delivered well-researched, SEO-optimized:
Blog content
Teaser videos
Industry-specific thought leadership white papers
Social media post content
Created thought leadership content strategy
Defined content roadmap to showcase client's industry expertise and insights
Prioritized media channels for maximum impact
Over 80+ content deliverables to raise brand awareness and grow customer trust in brand
B2B client grew customer base by demonstrating experience
Results
What our client says
US-based IT consulting firm
CEO
"It was great working with GIAN. They really helped me identify core areas to raise brand awareness among my B2B customers.
They provided blogs, thought leadership e-books, PR articles, and website UX and web copy. They also helped me boost my Linkedin page with content and campaigns. I would recommend them to anyone."
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