CASE STUDY
Increasing customer lifetime value (LTV) for Ed Tech firm
Situation
EdTech firm looking to increase unit-level profitability and LTV (Lifetime Value) of acquired customers.
As the initial ticket size was relatively small, it was important to offer more value-added services to existing customers and grow LTV.
What We Did
Analyzed baseline customer acquisition costs (CAC) & Life Time Values (LTV)
Mapped potential opportunities to increase Life Time Value via new products/services
Performed competitive benchmarking
Worked hand-in-hand with client to:
Implement strategy
Conduct a successful pilot
Scale launch to meet business plan goals
Built product launch plan to increase LTV with:
New Product positioning
Pricing strategy
Sales organizational structure for upselling
Operational capacity modeling to meet servicing requirements
Channel partnerships strategy
Successful new product verticals launch:
75% improvement of acquired customer LTV within couple of years post-launch
Contributed to up to 50% of total company revenue
Results
What our client says
Funded EdTech startup with customers in 25+ countries
CEO
"Global Insight Advisory Network (GIAN) played a critical role in developing & implementing the go-to-market strategy for our flagship product as it entered new markets.
They helped us in multiple areas like building the sales & marketing engine, product roadmap/rollout strategy, talent hiring & development, and investor communication framework.
Their ability to build a strategic plan and work effectively with founders/leadership on metrics-driven execution is a key asset for any organization.
We are extremely happy with the efforts of GIAN & they provided extremely strategic & valuable insights to grow our business."
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