CASE STUDY
Personal branding for early-stage startup founder
Situation
Early-stage startup founder needed to establish his personal brand as a thought leader for potential investors and recruits. He was about to begin his startup journey.
He had many years of international leadership but limited personal social media presence.
What We Did
Analyzed his past experience and achievements
Mapped key unique personality traits, strengths and values
Defined primary and secondary target audience for growing his personal brand with thought leadership
Developed personal profile on strategic social media channels and clearly articulated strengths and successes
Executed content calendar showcasing industry insights based on research and client experience
Built detailed thought-leadership content strategy to grow online presence and personal brand
Identified key social media channels relevant to his target audience
Improved recruitment pipeline for potential startup employees
Improved visibility with potential angel investors
Angel round successfully closed by his startup later within the year
Results
What our client says
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