CASE STUDY
Retail market opportunity assessment for manufacturer
Situation
Indian retail manufacturer needed to identify the best product segments to focus on for expansion.
Each product segment selected leads to investment in people, and manufacturing processes and technology.
Biggest challenge was fragmented market with lack of data.
What We Did
In-depth research and analysis into retail manufacturing sector, and client strengths
Mapped key competencies of the manufacturer from a capability and organizational skills standpoint
Recommended steps to attain fastest ROI
Outlined sales approach to complement the strategy
Built comprehensive market opportunity assessment framework for growth opportunities based on:
Addressable market size
Competitive landscape
Global and India-specific headwinds from both industry and raw material sourcing perspectives
Manufacturer began using our market opportunity framework to chart out investment path and expand into new market segments.
Results
What our client says
Indian textile manufacturer
Managing Director
"We have worked with Global Insight Advisory Network on multiple occasions. We used them for market opportunity assessment and to help us define our growth strategy.
We find them to be thorough professionals who deliver in-depth analysis and alternate solutions that are practical, and on time!"
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