CASE STUDY
Sales strategy for US-based consulting firm
Situation
US-based data consulting firm was looking to scale sales.
They were looking to increase incoming sales pipeline and improve B2B conversions.
What We Did
Analyzed current business model & customer acquisition channels
Evaluated their current marketing activities & team capabilities
Mapped competitive landscape
Presented sales & marketing blueprint with budgets
Worked with client to implement sales & marketing blueprint through initial pilots before fully transitioning to client team
Developed comprehensive sales and marketing blueprint with:
Key industry verticals of focus based on market opportunities and company strengths
Digital strategy to increase organic brand awareness and prospect growth
Process to analyze potential target customers using publically-available data
Sales roles and talent required to drive customer acquisition and partnerships
Content roadmap of sales collateral to accelerate sales cycles
Detailed incentive models for sales team and channel partners
Data consulting firm saw early successes in winning contracts and establishing partnerships
Results
What our client says
US-based IT consulting firm
CEO
"It was great working with GIAN. They really helped me identify core areas to raise brand awareness among my B2B customers.
They provided blogs, thought leadership e-books, PR articles, and website UX and web copy. They also helped me boost my Linkedin page with content and campaigns. I would recommend them to anyone."
View more case studies
