CASE STUDY
Sales transformation: improving conversion rates for B2C Firm
Situation
B2C company was generating sales leads but had a low conversion rate across channels
They needed help reviewing and streamlining their sales pipeline for greater sales efficiency
What We Did
In-depth research and analysis into lead-generation pipeline
Hands-on, iterative sales training on sales scripts
Continuous monitoring and calibration of conversion rates
Detailed, data-driven user-persona mapping of potential customers
Evaluated user engagement levels with the products
Identified purchase triggers and prioritized leads based on the likelihood of conversion
3X-4X improvement in sales conversion rate across channels
Over 200% ROI improvement
Results
What our client says
Funded EdTech startup with customers in 25+ countries
CEO
"Global Insight Advisory Network (GIAN) played a critical role in developing & implementing the go-to-market strategy for our flagship product as it entered new markets.
They helped us in multiple areas like building the sales & marketing engine, product roadmap/rollout strategy, talent hiring & development, and investor communication framework.
Their ability to build a strategic plan and work effectively with founders/leadership on metrics-driven execution is a key asset for any organization.
We are extremely happy with the efforts of GIAN & they provided extremely strategic & valuable insights to grow our business."
View more case studies
