CASE STUDY
Website UX design and copy for US-based data consulting firm
Situation
US-based consulting firm needed to update their website to attract more inbound traffic and appeal to new customer base.
Existing website did not reflect client's key value proposition, successes in new verticals, and social proof.
What We Did
Analyzed business objectives
Key stakeholder analysis
Mapped user flow, and identified leaks, and stop-gaps in the user online journey
Competitive benchmarking & industry market assessment
Recommended website wireframe, flow, and web copy based on B2B website UX best practices including:
Case Studies
Thought leadership insights
Social Proof
Developed UX and web content strategy
Identified customer personas
Defined customer key value proposition
Client implemented our recommendations in their website design
User journey and page Call To Actions (CTAs) are strategic, clear, and easy to navigate
Results
What our client says
US-based IT consulting firm
CEO
"It was great working with GIAN. They really helped me identify core areas to raise brand awareness among my B2B customers.
They provided blogs, thought leadership e-books, PR articles, and website UX and web copy. They also helped me boost my Linkedin page with content and campaigns. I would recommend them to anyone."
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