CHANDANA BALA
PRESIDENT AND PARTNER
HEAD - BRAND & CONTENT
In her current role, Chandana helps:
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B2B tech companies accelerate sales cycles through strategic content
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Startups define their brand identities and spotlight wins to customers and investors
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Founders amplify their voices and highlight vision and expertise to customers and investors
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Organizations improve SEO and conversion rates through online content
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R&D and research centers demonstrate value to global HQ to raise investments.
​Previously, as Head of Marketing, Chandana successfully launched a new cancer hospital network funded by leading healthcare leaders and investors.
Prior to that, she was Senior Director of business development for an Oncology startup funded by leading VCs. She also set up and ran medical marketing and sales training for the India division of a US based Fortune 500 corporation.
Earlier, she was Product and Brand Manager for a global leader in the Med Tech space in the US for several years marketing a $1 Bn portfolio. Her early career was spent as a management consultant with a US-based firm working with Fortune 500 clients on driving efficiencies.
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She graduated with a M.S. in Biomedical Engineering from the University of Wisconsin-Madison.
She also attended the Medical Marketing Program at the Kellogg School of Business, Northwestern University, USA.
